Parking Demand Analysis

Right-size parking—not just meet code.

DeShazo Group recognizes that actual parking demand and municipal parking requirements are not the same thing. We help clients determine the true demand for their project using our shared-parking model, which blends data collected from DeShazo field studies with the latest industry datasets. When a tailored supply is warranted, we represent our clients before the appropriate public body to secure the optimal development solution.

Proven Experience

DeShazo Group has completed hundreds of demand-based and shared-parking studies for schools, mixed-use districts, hospitals, retail, and event venues. Our work reconciles code requirements with observed, time-of-day demand and provides clear documentation and testimony for staff reviews, Planning & Zoning Commissions, Boards of Adjustment, and City Councils.

What we do

  1. Parking demand studies: quantify peak and typical demand by land use, size, season, and observed analog sites.
  2. Shared-parking modeling: evaluate time-staggered uses (day/evening/weekend) to reduce total spaces without sacrificing access.
  3. Supply vs. code vs. demand: reconcile proposed supply with modeled demand and municipal ratios to identify justified reductions or surpluses.
  4. Layout & circulation: recommend efficient lot/garage configurations, access points, and wayfinding to improve operations and safety.
  5. Documentation & representation: prepare technical memoranda/exhibits and represent clients at public hearings to support variances, PDs, or tailored ratios.
  6. Management strategies: advise on phasing, shared-use agreements, valet/stacking, and monitoring plans as projects evolve.

Why it matters

Less pavement, more place—without sacrificing access.
  • Efficiency: right-size parking to reflect demand, not blanket code minimums.
  • Cost savings: avoid overbuilding, reduce construction and long-term maintenance.
  • Path to approval: clear technical basis and expert representation at public bodies.
  • User experience & accessibility: safer circulation, ADA compliance, and intuitive wayfinding.
  • Sustainability: better land use, reduced impervious cover, and support for multimodal connections.

Example Projects

  1. Schools & universities
  2. Religious institutions
  3. Hospitals & medical centers
  4. Retail & entertainment complexes
  5. Mixed-use & urban infill developments
Urban residential façade above activated retail and on-street parking
From campus lots to mixed-use garages—context drives the solution.

Contact us today

Have a project that could benefit from demand-based parking or a code reduction? Let’s talk.