Approach signage and exit guidance supporting intuitive campus navigation — Clear guidance starts before the first turn—on screens and on the street.

Wayfinding Studies

Make complex places effortless to navigate.

DeShazo considers the full user journey—by vehicle, bicycle, mobility device, or on foot—when developing wayfinding for universities, medical centers, corporate campuses, and mixed-use districts. Our goal is simple: move every user from the periphery to the front door as clearly and intuitively as possible.

Effective systems coordinate the inside and outside of a site—circulation, entries, parking, and signage— so people can orient quickly and make confident decisions. We design intuitive, ADA-aware solutions that reduce conflicts and get people where they need to go, faster.

What we do

Context & user audits: study desire lines, confusion points, curb activity, queues, and key decision nodes.
Mode-inclusive circulation: logical routing for cars, service/emergency, pedestrians, bikes, shuttles, and deliveries.
Naming & mental models: zone/entrance/level naming that scales and matches how people think about the place.
Sign family & standards: hierarchy, typography, pictograms, and color for vehicular and pedestrian needs.
Parking & access guidance: connect lots/garages to the right entrances; minimize search time from edge to entry.
Integration & implementation: align with TMP/TIA, ADA, and agency standards; provide bid-ready sign schedules.

High-visibility crosswalk and approach markings near entries — Right content, right place, right scale—so decisions are easy at every turn.

Why it matters

Decision points clarified for all modes—drivers, walkers, and cyclists — Clarity reduces hesitation, conflicts, and delay—improving safety and experience.

Safety: fewer sudden maneuvers and conflicts at key decision points.
User experience: intuitive, low-stress navigation for visitors, patients, students, and staff.
Accessibility & equity: ADA-aware solutions that serve all users and modes, including mobility devices.
Efficiency: shorter search time in lots/garages; smoother entries, drop-offs, and exits.
Value: professional, brand-consistent environments that support operations and growth.

Universities & school campuses

Medical districts & hospitals

Corporate campuses & R&D parks

Retail & mixed-use districts

Parking garages & surface lots

Proven Experience

Representative wayfinding assignments

University Core & Perimeter

Perimeter-to-entry routing, garage-to-front-door links, pedestrian priority, event overlays.

Regional Medical Center

Color-coded towers, patient/visitor/service separation, curbside wayfinding, ADA routes.

Corporate Campus

Building cluster naming, arrival sequence, micromobility hubs, and service/visitor separation.

Mixed-Use District

District identity, loading windows, garage guidance, and plaza connections.

Example Projects

Universities & school campuses — safe routes, naming, and entry guidance.
Large medical facilities — tower colors, valet/clinic routing, curb management.
Corporate campuses — arrival sequencing, parking assignment, and internal links.
Retail & mixed-use — garage stack plans, loading, and pedestrian connections.
Parking garages & lots — level naming, bay identifiers, and exit wayfinding.
Event venues & stadiums — surge management and clear post-event egress.

District map and sign family concept for mixed-use — Legible, brand-consistent systems that scale with growth.